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SparkPeople.com was founded by Chris Downie to help members reach their goals. Over the years it became increasingly health and fitness focused as other diet sites were becoming popular like eDiets, Weight Watchers and myFitnessPal. We were constantly adding new features and revamping old ones based on feedback from SparkPeople's active and positive community. Learning what worked and what didn't from the members using them was a great experience and has helped shape how I design today.
SparkPeople had more interactive features than any other diet site in the industry and was run by a much smaller team. We worked quickly and efficiently to create things that our members wanted to use. Analytics and direct member feedback helped us to figure out where to focus our energy.
I worked on the designs for both the iOS and Android app of SparkPeople. The comps below feature the Android app.
These are a few of the private licensing projects including two NFL teams and NBC's Biggest Loser. We also had a Spark branded activity tracker similar to Fitbit.
Creative Custom Sponsorships
I created numerous custom sponsorships for our ad sales team.